Creativity

Heineken: Know the Signs

With the holiday season here, agencies Ruby, Red Brick Road and unit9 have launched Know the Signs, a site that puts a new twist on Heineken's "Enjoy Responsibly" campaign.

The site asks visitors to watch surveillance

Published on Nov 26, 2008

Editor's Pick

With the holiday season here, agencies Ruby, Red Brick Road and unit9 have launched Know the Signs, a site that puts a new twist on Heineken's "Enjoy Responsibly" campaign.

The site asks visitors to watch surveillance footage of a boisterous bar scene and spot those who are showing signs of impending or visible drunkenness. Visitors can use a virtual remote to pan and click on specific areas of the bar to spot the embarrassing characters including a fighter and an exhibitionist. Once you find one, a humorous video plays to show how their night ends up after too much boozing. After the video, you can send to friends with personalized messages via web or mobile and download a widget for your Facebook or MySpace page.

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About

Credits

Date
Nov 26, 2008
Client:
Heineken
Agency:
Ruby
Agency:
Red Brick Road
Executive Creative Director:
Justin Tindall
Copywriter:
Gemma Phillips
Copywriter:
Matthew Davis
Art Director:
Richard Megson
Art Director:
Mark Slack
Agency Producer:
Charles Crisp
Production Company:
Outsider
Director:
Henry Littlechild
Producer:
Ben Roberts
Web Production:
unit9
Interactive Director:
Robert Bader
Executive Producer (unit9):
Valentina Culatti Alisi

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