Heineken Light: Occasionally Perfect Billboard Travels to Chicago

Making Chicago experience a beautiful moment.

Published on

Editor's Pick

W+K's "Occasionally Perfect" campaign continued when the happening Billboard traveled to Chicago for an impromptu concert featuring Broken Social Scene. The campaign, which had a previous incarnation in Manhattan when an average-looking barebone billboard was made occasionally perfect with a surprise performance by TV on the Radio, was this time placed in Chicago's Wrigleyville neighborhood. The band, Broken Social Scene, played for 30 minutes, and buzz on social networks leading up to the event spread the word among Chicagoans.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 29, 2011
Wieden & Kennedy
Heineken Light
Creative Director:
Scott Vitrone
Creative Director:
Ian Reichenthal
Charles Hodges
Art Director:
Gary Van Dzura
Head of Agency Production:
Gary Krieg
Content Producer:
Nik Traxler
Digital Strategist:
Marshall Ball
Production Company:
Show Cobra
Matt Boyd
Executive Producer:
Jason Ross
Line Producer:
Bryan Walters
Director of Photography:
Matt Boyd
Post Production Company:
Show Cobra
Dominic Whitworth
Audio Post-Production Company:
Show Cobra
Executive Producer:
Tony Berger
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age