Heineken: Made to Entertain Soccer Prank

Heineken knows how to piss off soccer fans.

Published on Mar 16, 2010

Editor's Pick

JWT Italy arranged for a group of soccer fans to be "pulled away" to a classical music concert by their loved ones during the biggest match of the year between Real Madrid vs AC Milan. The fans were then rewarded for their loyalty with a great surprise.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 16, 2010
JWT Milan
Executive Creative Director:
Pietro Maestri
Creative Director:
Bruno Bertelli
Art Director:
Marco Vigana
Cristiano Tonnarelli

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.