Heineken: Made to Entertain Soccer Prank

Heineken knows how to piss off soccer fans.

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JWT Italy arranged for a group of soccer fans to be "pulled away" to a classical music concert by their loved ones during the biggest match of the year between Real Madrid vs AC Milan. The fans were then rewarded for their loyalty with a great surprise.

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Mar 16, 2010
JWT Milan
Executive Creative Director:
Pietro Maestri
Creative Director:
Bruno Bertelli
Art Director:
Marco Vigana
Cristiano Tonnarelli
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