Heineken: Made to Entertain Soccer Prank

Heineken knows how to piss off soccer fans.

Published on

Editor's Pick

JWT Italy arranged for a group of soccer fans to be "pulled away" to a classical music concert by their loved ones during the biggest match of the year between Real Madrid vs AC Milan. The fans were then rewarded for their loyalty with a great surprise.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 16, 2010
Agency:
JWT Milan
Client:
Heineken
Executive Creative Director:
Pietro Maestri
Creative Director:
Bruno Bertelli
Art Director:
Marco Vigana
Copywriter:
Cristiano Tonnarelli
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age