Heineken Poland: U-Code

QR U?

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Leo Burnett Warsaw printed personalized QR codes on t-shirts for festival-goers at Heineken's Opener music festival in Poland, as part of the brand's global Open Your World campaign. The QR codes, or 'U-Codes', contained information about the wearer, to be used as an 'icebreaker' when meeting new people.

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About

Credits
Date
Jan 06, 2012
Agency:
Leo Burnett - Warsaw
Client:
Heineken Poland
Creative Director:
Pawel Heinze
Copywriter:
Anna Gadecka
Copywriter:
Kamil Kowalczyk
Art Director:
Yigit Unan
Art Director:
Nina Lupinska
Art Director:
Rob Chudzik
Photogapher:
Lukasz Murgrabia
Art Buyer:
Monika Jaworska
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