Creativity

Heineken Celebrates Graffiti at Miami Marine Stadium in a Stop Motion Film

Beer Brand Plans to Restore Legendary Music Venue

By Alexandra Jardine. Published on Sep 07, 2016

Editor's Pick

Miami Marine Stadium was once among America's most legendary music venues, but was abandoned more than two decades ago after Hurricane Andrew hit the city.

Now, Heineken's "Cities" campaign is helping restore the destination to its former glory, with an Indiegogo campaign to support the restoration. Meanwhile, the beer brand has created a stop motion animation film, by Publicis New York, highlighting the amazing graffiti that currently covers the structure. In recent years it has become a canvas for graffiti artists, and it's not clear whether this will stay with the restoration.

With five cameras rolling simultaneously, 10 local Miami graffiti artists hand painted every stop-motion animation sequence, frame by frame. Some scenes lasting just seconds took nearly three days to complete.

Andy Bird, chief creative officer, Publicis New York, said in a statement: "The Heineken Marine Stadium project has been really fun, working with so many talented artists and designers to honor an iconic piece of Miami history. This piece is a tribute to the vibrancy of the stadium's back story, a stadium which has been a mecca to the very same local graffiti artists who came back to celebrate it."

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About

Credits

Date
Sep 07, 2016
Agency:
Publicis New York
Client:
Heineken
Global Chief Creative Officer:
Bruno Bertelli
Chief Creative Officer:
Andy Bird
EVP, Executive Creative Director:
Joe Johnson
VP, Creative Director:
Jeremy Filgate
Senior Art Director:
John-Paul Cannucciari
Copywriter:
Patrick Merritt
EVP, Chief Production Officer:
Lisa Bifulco
Producer:
Pat Haertel
Producer:
Chris Muldoon
Strategy Director:
Ian Zelesko
Senior Strategist:
Nicole Sands
EVP, Group Account Director:
Kathryn Harvey
Account Director:
David Pagnoni
Account Supervisor:
Jana Uhlarikova
VP, Group Account Director:
Shari Lederman
VP, Account Director:
Mae Cheng
Production Company:
SOLAB
Director:
Romain Chassaing
Executive Producer:
Nicolas Tiry
Line Producer:
Erwan Collas
Director of Photography:
Josh Mckie
Post Production Company:
Nightshift
Editor:
Manuel Coutant
Executive Producer:
Mathieu Hue
Post Producer:
Josselin Dor
Colorist:
Mathieu Caplanne
Flame Artist:
Sebastien Aubert
Graphic Artist:
Olivier Stephant

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