Creativity

Heineken: Snakeskin

Oh, it's appropriate.

Published on Jul 01, 2011

Editor's Pick

Wieden + Kennedy New York debuts its first work for Heineken Light, a Noam Murro-directed spot featuring a Snakeskin jacketed stud whose attire is only "occasionally perfect," just like the brew professes to be. The campaign borrows elements from the brand's award-winning "Open Your World" campaign for Heineken lager, created out of Wieden's Amsterdam office.

Read more about the effort here.

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Credits

Date
Jul 01, 2011
Agency:
Wieden & Kennedy New York
Client:
Heineken
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Creative Director:
Brandon Henderson
Creative Director:
Stuart Jennings
Producer:
Nick Setounski
Head of Content Production:
Gary Krieg
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Executive Producer:
Colleen O'Donnell
Producer:
Jay Veal
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Post Producer:
Beth Fitzpatrick
Post Executive Producer:
Raná Martin
Visual Effects Company:
Moving Picture Company
Visual Effects Supervisor:
Michael Wynd
Visual Effects Supervisor:
Jake Montgomery
Lead Flame Artist:
Jake Montgomery
3D Lead:
Michael Wynd
3D Animation:
Ian Wilson
3D Lighting/Texturing:
Fred Durand
Nuke:
Elliot Brennan
Nuke:
Lisa Ryan
Visual Effects Producer:
Chris Harlowe
Visual Effects Head of Production:
Andrew Bell
Music:
Human
Audio Post Company:
Sound Lounge
Mixer:
Philip Loeb
Executive Producer:
Gloria Pitagorsky

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