Heineken has taken what it claims is "the first selfie from space" to celebrate its partnership with James Bond film "Spectre." Dubbed the "Spyfie," it was captured at an event for over 200 guests at the Hoover Dam in Nevada.
Heineken partnered with Earth-imaging specialist UrtheCast, using its high-resolution satellite camera, Deimos-2, and its ultra-high definition video camera, Iris, mounted on the International Space Station. Orbiting 600 km above Earth, the Deimos-2 camera zoomed into the location to capture a bird's eye view of the group, and this aerial view was then boosted via a camera-relay to give a close-up image of each individual guest. Guests (a combination of VIPs and competition winners) could then post the "selfie" on social media. PR agency Edelman and production company Unit9 worked on the stunt.