Creativity

Heineken: Starvision

From a face in the crowd to the big screen.

Published on Sep 21, 2011

Editor's Pick

Any ordinary clubgoer can become a star for the night with Heineken's Starvision, an interactive VJ tool developed by Minivegas Studio designed for clubs, events, festivals and parties.

To take part, clubgoers use their phone to take pictures, email or tweet the pictures, and they'll appear on a big screen in the club. The pictures and text are transformed on the screen into groovy 3D soundscapes that Heineken says will enhance the clubbing experience - as well as giving Heineken some brand exposure. The system is customizable for different events and different platforms, and is being distributed worldwide.

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About

Credits

Date
Sep 21, 2011
Agency:
Sid Lee Amsterdam
Client:
Heineken
Production:
Minivegas

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