Daniel Craig Goes on Frolicking Boat Chase in Heineken's 'Spectre' Tie-In Ad

Actor Makes Sophomore Appearance in Bond Promotion

Published on

Editor's Pick

James Bond is back -- in a Heineken ad.

The Dutch brew has once again lured the British agent into a TV commercial, or at least the guy playing Mr. Bond in the upcoming "Spectre" movie, actor Daniel Craig.

The ad, by Wieden & Kennedy, Amsterdam and directed by MJZ's Tom Kuntz, shows a high-speed boat chase starring Mr. Craig as Mr. Bond and actress Zara Prassinot. She is not in the movie. But there are other subtle references to the Bond franchise in the ad. For instance, one of the characters in the spot during a wedding scene is made to look like Nick Nack, a character in the 1974 Bond film, "The Man with the Golden Gun."

But this doesn't necessarily mean Mr. Bond -- who's mostly closely associated with martinis, shaken, not stirred -- is going on a beer-only diet. The movie also has a deal with Belvedere vodka. But for its Bond ad, the Polish vodka brand had to settle for an appearance by Mexican actress Stephanie Sigman, who plays Estrella in the opening scene of the flick. It is also unclear if Belvedere will be featured in the actual film, which debuts in the U.S. on Nov. 6.

Heineken, on the other hand, says it is the only "Spectre" marketing partner that has Mr. Craig in an ad tied to the flick. He also appeared in a Heineken ad in advance of 2012's Bond movie, "Skyfall." Heineken will also be included in the actual movie, "Spectre," a brand spokesman recently confirmed to Ad Age, although he did not provide specifics. The beer is using its Bond partnership to underpin its "largest global marketing platform of 2015," according to a statement.

The Heineken spot, called "The Chase," launches Sept. 21 on Facebook, and will be aired on TV and in theaters worldwide 24 hours later, according to Heineken. The TV ad will run in versions that last 30, 60 and 90 seconds, according to a spokesman.

Read more about the campaign over at AdAge.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 21, 2015
Wieden + Kennedy Amsterdam
Global Communications Director:
Sandrine Huijgen
Global Communications Manager:
Jules Macken
Global Activation Director:
Hans-Erik Tuijt
Global Sponsorship Manager Brand Experiences:
Joost Geurts
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Thierry Albert
Creative Director:
Faustin Claverie
Account Director:
Jonah Dolan
Account Manager:
Elianne Vermeulen
Head of Content:
Joe Togneri
Jaime Tan
Business Affairs Manager:
Michael Graves
Production Company:
Tom Kuntz
Executive Producer:
Debbie Turner
Chris McBride
Service Company:
MP Film Production Croatia
Igor Nola
Lighting Cameraman:
Benoit Debie
Production Designer:
Robin Brown
Costume Designer:
Mr Gammon
Make-up & Hair:
Spob O'Brien
Stunt Coordinator:
Jamie Edgell
Offline Editing:
Whitehouse Post
Executive Producer:
Lisa Kenrick
Antonia Porter
Russell Icke
Editor Assistant:
Stephen Dunne
Post Production and Grade:
Post Production Producer:
Paul Branch
Post Production Producer:
Phillip Whalley
Post Supervisor:
Dan Sanders
Post Supervisor / Flame Op:
Bill McNamarra

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age