Heineken's Latest 'Legend' Explores Hong Kong on Another Wild Night Out

Latest W+K Work Kicks off Campaign Exploring Great World Cities

Editor's Pick

Heineken continues its "Legends" themed work with this buzzy new spot filmed by Traktor in Hong Kong, kicking off a global campaign focusing on great cities of the world. As with previous spots in Wieden + Kennedy Amsterdam's Legends campaign, like The Entrance and The Date, the ad centers on a good-looking and effortlessly cool kinda guy having an interesting and quirky night out. This time, our groovy hero embarks on his adventure by following a set of business cards lost by a beautiful woman. Each card leads him to surprising and hidden venues in his city, and eventually to the woman herself.

To accompany the "cities" theme, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally. The global spot will also be followed by local activations in more than 100 countries, beginning with the USA.

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About

Credits
Date
May 12, 2014
Agency:
Wieden + Kennedy Amsterdam
Client:
Heineken
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Thierry Albert
Creative Director:
Faustin Claverie
Art Director:
Mike Bond
Copywriter:
Bern Hunter
Head of Broadcast Production:
Erik Verheijen
Agency Producer:
Tony Stearns
Agency Producer:
Ross Plummer
Head of Design:
Joe Burrin
Studio Artist:
Erik Blad
Production Company:
Traktor
Director:
Traktor
DOP:
Christopher Doyle
Producer:
Rani Melendez
Edit Company:
Work Post
Editor:
Richard Orrick
Producer:
Jane Dilworth
Assistant Editor:
Charlie Moreton
Audio Post:
750 MPH
Sound Designer/Mixer:
Sam Ashwell
Producer:
Mary-Ann D'Cruz
Music Company/Music Supervisors:
Mary Ramos@Saturday Music
Post Production:
MPC-LA
VFX Supervisor/Lead Flame:
Bill McNamara
Producer:
Anandi Peiris
Colorist:
George K
Photographer:
Neil Massey

See more credits

Tags
Category
Industry
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