Heineken Aims to Please Both Men and Women in This Soccer Stunt With a Twist

Stunt Offers Three Guys a Special Chance to Watch UEFA Champions League Final

Published on

Editor's Pick

In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.

So far, so obvious, but watch out for the twist as the campaign dispenses with some well-established cliches. Hungry Man's Caio Rubini and Fabio Pinheiro directed the spot for Publicis Brazil.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 07, 2016
Agency:
Publicis Brazil
Client:
Heineken
Creative Director:
Hugo Rodrigues
Creative Director:
Kevin Zung
Creative Director:
Alexandre (Xã) Vilela
Vice President Marketing:
Daniela Cachich
Marketing Director:
Dario Gargiulo
Brand Manager:
Renata Silva
Sponsorship Manager:
João Vitor Ribeiro
Marketing Coordinator:
Ines Costa
Senior Marketing Analyst:
Priscila Fins
Global Creative Director:
Bruno Bertelli
Art Director:
Henrique Mattos
Art Director:
Cícero Souza
Art Director:
Guto Kono
Copywriter:
Pedro Lazera
Copywriter:
Mariana Albuquerque
Copywriter:
Samuel Normando
Account Management:
Danilo Ken
Account Management:
Daniel Batista
Account Management:
Marina Roge
Planner:
Eduardo Lorenzi
Planner:
Alexandra Varassin
Planner:
Rafael Fiorito
Planner:
Leonardo Andrade
Social Strategist:
Tiago Martinez
Media:
Gracieli Beraldi
Media:
Giuliana Barletta
Media:
Nicolas Lana
Production:
Tato Bono
Production:
Dani Toda
Production Company:
Hungry Man
Film Director:
Caio Rubini
Film Director:
Fabio Pinheiro
Managing Partner:
Alex Mehedff
Executive Producer:
Rodrigo Castello
Executive Producer:
Renata Corrêa
Line Producer:
Mariana Marinho
Photograph Director:
Felipe Meneghel
Post Production Supervisor:
Rodrigo Oliveira
Post Production:
Efecktor
Fitter:
Thiago Ceruti
Color Grading:
Psycho n look
Audio Production:
Jamute

See more credits

Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age