Heineken: The Final Hashtag

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About

Description
Heineken and Publicis Italy placed on hundreds of billboards in Milan with a very long hashtag that lets you win tickets for the UCL Final.
Credits
Date
May 15, 2016
Agency:
Publicis Italy
Client:
Heineken
Executive Creative Director:
Bruno Bertelli
Executive Creative Director:
Cristiana Boccassini
Executive Creative Director:
Luca Cinquepalmi
Executive Creative Director:
Marco Venturelli
Associate Creative Director:
Alessandro Candito
Strategic Planner:
James Moore
Art Director:
Andrea Raia
Copywriter:
Matteo Gatto
Account Team:
Lorenza Montorfano
Account Team:
Maria Elena Gaglianese
Account Team:
Veronica Stellato
Photographer:
Michele Gastl
Post Production:
Studio Ros
Tags
Industry
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