Creativity

Heineken Unveils the High-Octane Road to the UEFA Final

Legend takes journey of a lifetime

Published on Apr 02, 2013

Editor's Pick

How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.

A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.

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About

Credits

Date
Apr 02, 2013
Agency:
Wieden + Kennedy Amsterdam
Client:
Heineken
Digital Agency:
Tribal DDB Amsterdam
Global Brand Director:
Cyril Chazat
Global Manager:
Anuraag Trikha
Communication Manager:
Agnieszka Gorecki
ECD:
Mark Bernath
ECD:
Eric Quennoy
AD:
Craig Williams
CW:
Zach Watkins
Head of Production:
Erik Verheijen
Agency Producer:
Jaime Tan
Associate Post Producer:
Javier Perroud
Prod. Co.:
Sonny London
Director:
Fredrik Bond
DOP:
Roman Vasyanov
Producer:
Alicia Richards
EP:
Helen Kenny
Bumper Director:
Nick Rutter
Editing:
Marshall Street Editing
Audio Post:
Grand Central Recordings
Post Production:
The Mill

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