To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Heineken Unveils the High-Octane Road to the UEFA Final

Legend takes journey of a lifetime

Editor's Pick

How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.

A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 02, 2013
Wieden + Kennedy Amsterdam
Digital Agency:
Tribal DDB Amsterdam
Global Brand Director:
Cyril Chazat
Global Manager:
Anuraag Trikha
Communication Manager:
Agnieszka Gorecki
Mark Bernath
Eric Quennoy
Craig Williams
Zach Watkins
Head of Production:
Erik Verheijen
Agency Producer:
Jaime Tan
Associate Post Producer:
Javier Perroud
Prod. Co.:
Sonny London
Fredrik Bond
Roman Vasyanov
Alicia Richards
Helen Kenny
Bumper Director:
Nick Rutter
Marshall Street Editing
Audio Post:
Grand Central Recordings
Post Production:
The Mill
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age