Heineken: The Legendary Posters -- Jimmy Connors

Heineken and Wieden Amsterdam Team Up with Reporters Without Borders

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Wieden & Kennedy Amsterdam have introduced a series of "Legendary Posters" -- artwork created in partnership with 40 legendary individuals. Each poster has done something you'll probably never do -- been inside a volcano, played fire tennis with Jimmy Connors, or spent a night with a French actress.

Created in support of Reporters Without Borders, you can bid for the prints on a special site. This is the first time the beer brand has partnered with the non-profit. What inspired the partnership was Heineken's love for "crossing borders" and living theough experiences -- just like the non-profit that is dedicated to ensuring that information and truth has no borders, either.

There are 40 posters, and each bears the physical marks of its adventures. The one that played fire tennis with Connors is all burnt up, while one bears the lipstick marks of actress Audrey Vernon, who took it to bed with her. The site also features videos -- short films depicting the journey the posters took. (See the Jimmy Connors one here.)

The auction ends April 13.

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About

Credits
Date
Apr 03, 2014
Agency:
Wieden + Kennedy Amsterdam
Client:
Heineken
Category
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