Heineken: The Real Master of Intuition

One-upping the experts.

Published on

Editor's Pick

How do you one-up commentators, the experts in any sport? Publicis Milan and Heineken make use of a tape delay and some smart actors to promote the Starplayer, the dual-screen soccer app that lets you show off your knowledge of a game to win points.

The brand delayed the UEFA Champions League Final match by two minutes in a pub in Italy, where two legends of Italian Football, Billy Costacurta and Jose Altafini, were giving live commentary. What was going to be happen to the match was fed to a waitress, an onlooker and best of all, one of the commentator's wives -- resulting in a smart, pointed troll.

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About

Credits
Date
Oct 03, 2012
Agency:
Publicis - Milan
CD:
Cristiana Boccassini
Client:
Heineken
CD:
Bruno Bertelli
AD:
Alessandro Candito
CW:
Paolo Bartalucci
Producer:
Mariella Maiorano
Director:
Cric
Category
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