Heineken Pranks Brazilians Office Workers With Campaign for UEFA Champions League

Ominous HR Meeting Is in Fact a Challenge Set by the Brand

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Life is tough for fans of European soccer in Brazil. They're in the wrong time zone for big tournaments such as the UEFA Champions League, so many are forced to sneak a look at the score on phones or at work.

To promote its sponsorship of the tournament, Heineken in Brazil has launched a campaign encouraging Brazilians to "live" in the European timezone for its duration, kicking it off with a video in which it pranks a couple of office workers.

The two are called into see a director of HR (played by an actor) who accuses them of watching games while they're meant to be working and then hands them an ominous-looking envelope saying he needs to settle the matter once and for all. The envelope turns out to be an invitation by Heineken to accept the timezone challenge. They need to wake up at dawn, eat lunch early and finish work by the time of play -- which, frankly, doesn't sound too hard.

The campaign, by Publicis Brasil, also features another appearance for the brand by Manchester United manager Jose Mourinho, who's so far starred in a series of campaign spots.

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About

Credits
Date
May 09, 2017
Agency:
Publicis Brazil
Client:
Heineken
Creative Director:
Hugo Rodrigues
Creative Director:
Domenico Massareto
Creative Director:
Henrique Mattos
Creative Director:
Leandro Lourencao
Art Director:
Diogo Dutra
Art Director:
Tales Lima
Art Director:
Cicero Souza
Copywriter:
Pedro Lazera
Copywriter:
Samuel Normando
Copywriter:
Giovani Baggio
Director of Photography:
Marcelo Rocha
Design:
Wenis Bonilha
Account Manager:
Danilo Ken
Account Manager:
Daniel Batista
Account Manager:
Marina Roge
Planner:
Eduardo Lorenzi
Planner:
Alexandra Varassin
Planner:
Rafael Fiorito
Planner:
Leonardo Andrade
Production Company:
Vandalo
Director:
Martin Escriche
Director:
Pedro Gomes
Operations Director:
Rafael Fragoso
Project Manager:
Karina CorrĂȘa
Content Strategist:
Heitor Kohatsu
Content Strategist:
Pedro Fonseca
Media:
Viviana Maurman
Media:
Dante Mennichelli
Media:
Camila Costa
Media:
Gabriela Ribeiro
Media:
Lucas Gramani
RTV:
Tato Bono
RTV:
Dani Toda
RTV:
Cayan Lobo
Executive Production:
Julieta Biasotti
Account Manager:
Roberta Palmari
Production Coordination:
Cassio Mattos
Art Direction:
Equipe Vandalo
Assembly:
Eduardo Gripa
Finalization:
BosonPost
Color:
Psycho n look
Sound Producer:
TDL Music
Conductor:
Nicolas Castro
Producer:
Jeronimo Villarroya
Account Manager:
Pryscilla Coelho

See more credits

Tags
Industry
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