Creativity

Ronaldinho Stars in a Futuristic Blockbuster in Heineken's Champions League Campaign

Fredrik Bond Directs Hollywood-Style Campaign Featuring Three Different Movie Genres

By Alexandra Jardine. Published on Sep 13, 2017

Editor's Pick

Heineken is illustrating the drama of soccer with a series of spots that put players into cinematic, Hollywood-style battles in this year's new campaign for its sponsrship of the UEFA Champions League tournament.

Directed by Fredrik Bond of Sonny, and with some spectacular VFX by MPC, the blockbuster-style ads, by Publicis Italy, feature three different genres of movie, each headed up by a different soccer star.

One, seen here, sees legendary Brazilian player Ronaldinho fending off adversaries in a "Blade Runner"-esque scenario. Another spot, seemingly set in the 18th Century, puts former Liverpool goalkeeper Jerzy Dudek into a duel scene in a muddy field outside a chateau, dodging a bullet that turns into a soccer ball. A third spot sees Dutch striker Ruud van Nistelrooy in an urban thriller-style chase against a bunch of adversaries, a la Jason Bourne.

The tagline of the ads is "Share the drama."

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About

Credits

Date
Sep 13, 2017
Agency:
Publicis Italy
Client:
Heineken
Director:
Fredrik Bond
Global Chief Creative Officer:
Bruno Bertelli
Executive Creative Director:
Cristiana Boccassini
Executive Creative Director:
Luca Cinquepalmi
Executive Creative Director:
Marco Venturelli
Associate Creative Director:
Eddy Guimaraes
Associate Creative Director:
Vinicius Dalvi
Head of TV:
Silvia Cattaneo
Worldwide Account Director:
David Pagnoni
Account Manager:
Fabiola Miccone
Production Company:
Sonny London
Line Producer:
Alicia Richards
Production Manager:
Nicola Dempsey
Director of Photography:
Lasse Frank
Edit Company:
Whitehouse Post
Editor:
Patric Ryan
Post Production:
MPC London
Producer:
Tomek Zietkiewicz
Creative Director:
Bill McNamara
VFX Supervisor:
Jack Stone
CG Supervisor:
Greg McKneally
Sound Design:
Raja Sehgal
Audio Post Production:
Grand Central Recording Studios
Soundtrack Original Music composed by:
Wave Music
Senior Director Global Heineken Brand Global Commerce:
Gianuca Di Tondo
Heineken Brand Communication & Digital Director Global Commerce:
Anuraag Trikha
Heineken Communication Manager Global Commerce:
Els Dijkhuizen

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