Creativity

Heineken: "Thirst" Tour

The U.K.'s Crush Design is on the final leg of its creative campaign for Heineken International's "Thirst" dance music tour, with a new round of posters, coasters, keychains, and the like. Now in its third year of tr

Published on Apr 07, 2005

Editor's Pick

The U.K.'s Crush Design is on the final leg of its creative campaign for Heineken International's "Thirst" dance music tour, with a new round of posters, coasters, keychains, and the like. Now in its third year of traveling the world with top DJs running local DJ competitions to find the next generation of super spinners, Crush has been steering the "Thirst" design and art direction from the outset, via an online set of "working tools from which Heineken agencies worldwide can build their own campaigns, based on the Crush style guide," explains Crush CD Carl Rush. "The Thirst logo was updated this year and the poster images are constantly remade to move with club culture's visual references and styles." Great gig, but it ends with an ultimate DJ competition in January of next year. In the meantime, "Thirst 2005" will visit some 25 countries, each hosting a national competition, followed by regional competitions that culminate in the Global Final. See www.heinekenmusic.com/thirst and www.crushed.co.uk for more.

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About

Credits

Date
Apr 07, 2005
Client:
Heineken
Creative Director:
Carl Rush
Designer/Illustrator:
Simon Slater
Designer/Illustrator:
Tim Diacon
Designer/Illustrator:
Chris Pelling
Agency:
Crush Design

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