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Heineken: Walk-in Fridge Boxes

Judging from these boxes, somebody got an awesome present for Christmas.

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As a follow-up to its previously released commercial for Heineken, TBWA Neboko came up with this inventive outdoor effort that involved the placement of large cardboard packing boxes labeled "Walk-In Fridge" around various parts of Amsterdam. The boxes appeared on sidewalks just after Saint Nicolas on December 6, when the Dutch exchange their holiday presents.

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About

Credits
Date
Jan 04, 2010
Agency:
TBWA Neboko
Client:
Heineken
Concept:
Jorn Kruijsen
Concept:
Jeroen van de Sande
Photographer:
Rene Mesman
Category
Latest Creativity News on Ad Age

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