Creativity

Heineken: Your Heineken

Make your six-pack real pretty.

Published on May 28, 2010

Editor's Pick

Average six-pack not good enough for you? Heineken might be able to help you out with Your Heineken, which allows beer drinkers to order customized six-packs for themselves or as gifts.

Consumers can submit their own pictures or designs or choose from 42 pre-designed sleeves. They can preview their creations on theYour Heineken website, which provides a 3D visualization of the customized bottle. Pricing varies according to country.

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About

Credits

Date
May 28, 2010
Agency:
AKQA London
Client:
Heineken
Project Manager:
Claire Langler
Agency:
AKQA
Head of Technical Architecture:
Neville Kuyt
Technical Manager:
James Russell
Senior Creative Developer:
Aaron Newton
Associate Creative Development Director:
Paddy Keane
Creative Director:
Nick Bailey
Associate Creative Director:
Jon Nott
Senior Designer:
Jamen Percy
Senior Copywriter:
Tessa Hewson
Information Architect:
Sue Jackson
Senior Software Engineer:
Jason Hepi
Senior Software Engineer:
Michael Wallett

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