To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Heinz: Get Well Soup

Social-media soup.

Editor's Pick

A good warming bowl of soup is always a comfort when you're ill, so We Are Social and Heinz have devised the "Get well Soup" campaign to deliver a personalised can to the sickbeds of the U.K. as the cold and flu season begins.

For a fee of $3, Heinz Facebook fans can buy a can of either Cream of Tomato or Chicken soup via the social networking site, and have it inscribed with the patient's name. Heinz will then mail the personalised can, which will arrive within three to four working days, bearing the inscription "Get Well Soon" and the name of the recipient.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 21, 2011
Agency:
We Are Social
Client:
Heinz
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age