Creativity

Heinz: Get Well Soup

Social-media soup.

Published on Oct 21, 2011

Editor's Pick

A good warming bowl of soup is always a comfort when you're ill, so We Are Social and Heinz have devised the "Get well Soup" campaign to deliver a personalised can to the sickbeds of the U.K. as the cold and flu season begins.

For a fee of $3, Heinz Facebook fans can buy a can of either Cream of Tomato or Chicken soup via the social networking site, and have it inscribed with the patient's name. Heinz will then mail the personalised can, which will arrive within three to four working days, bearing the inscription "Get Well Soon" and the name of the recipient.

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About

Credits

Date
Oct 21, 2011
Agency:
We Are Social
Client:
Heinz

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