Heinz: Get Well Soup

Social-media soup.

Published on Oct 21, 2011

Editor's Pick

A good warming bowl of soup is always a comfort when you're ill, so We Are Social and Heinz have devised the "Get well Soup" campaign to deliver a personalised can to the sickbeds of the U.K. as the cold and flu season begins.

For a fee of $3, Heinz Facebook fans can buy a can of either Cream of Tomato or Chicken soup via the social networking site, and have it inscribed with the patient's name. Heinz will then mail the personalised can, which will arrive within three to four working days, bearing the inscription "Get Well Soon" and the name of the recipient.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 21, 2011
We Are Social

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.