Heinz Releases 'Happy' Super Bowl Commercial

Cramer-Krasselt Features Lots of Banging in Big Game Work

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Cramer-Krasselt is behind Heinz's second-ever Super Bowl spot. The commercial features people at weddings, at parties, and many other situations all contentedly banging away on the bottom of a bottle of Heinz ketchup, to the tune of "If You're Happy."

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About

Credits
Date
Jan 30, 2014
Agency:
Cramer-Krasselt
Client:
Heinz
Exec. Creative Director:
Derek Green
Executive Producer:
Scott McBurnie
Chief Creative Officer:
Marshall Ross
Campaign Manager:
Reseda Westbrook
GCD:
Gary Doyle
Senior Art Director:
Brandon Ireland
Senior Copywriter:
Beth Kerin
Art Director:
Ewa Lonska
Copywriter:
Kris Kennedy
Editor:
Matthew Wood
Assistant Editor:
Lars Makie
Post Producer:
Laurie Adrianopoli (the Whitehouse)
Post Producer:
Andrew Sommerville (the Mill)
VFX/Animation:
The Mill
Colorist:
Luke Morrison
Flame Artist:
Melissa Graff
Graphic Designer:
Joe Lawrence
Music Company:
Nylon Studios
Sound Design/Music/Vocal Arrangements:
Nylon Studios
Producer:
Halle Petro
Producer:
Christina Tortorelli
Production Company:
Recommended Media
Director:
Chris Woods
Executive Producer:
Jeff Rohrer
Executive Producer:
Michael Haldane

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