Salad cream: The divisive sibling to mayonnaise that was used to spice up your salads at school is a tough thing to market. But AMV BBDO does so with this fun tactical ad that appeared in The Metro in response to a "Send us your text" question featured the paper the day before, which read: "What can you put salad cream on if you don't like salad? I've just discovered a taste for it but I find celery, lettuce, tomato, etc. quite vile. Graham, Kent."
Well, Graham from Kent, here's your solution. And maybe you want to up your vitamin intake?