Fun Tactical Ad from Heinz Salad Cream Gives You Some Recipe Ideas

Graham from Kent Doesn't Like Veggies

Published on Aug 12, 2013

Editor's Pick

Salad cream: The divisive sibling to mayonnaise that was used to spice up your salads at school is a tough thing to market. But AMV BBDO does so with this fun tactical ad that appeared in The Metro in response to a "Send us your text" question featured the paper the day before, which read: "What can you put salad cream on if you don't like salad? I've just discovered a taste for it but I find celery, lettuce, tomato, etc. quite vile. Graham, Kent."

Well, Graham from Kent, here's your solution. And maybe you want to up your vitamin intake?

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Aug 12, 2013
Creative Partner:
Alex Grieve
Creative Partner:
Adrian Rossi
Creative Team:
Zac Ellis
Creative Team:
Rich Litler

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