Heinz Wants Brits to Choose Between Ketchup and HP Sauce

Social "Propaganda" Encourages People to Vote for Their Favorite

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Heinz is hoping to stir up British passions about two of its iconic sauces, Tomato Ketchup and HP Sauce, with a U.K. social campaign encouraging people to vote for their favorite. The activity, by We Are Social, will include what the agency calls "light-hearted propaganda" on social media -- like pictures of bacon sandwiches and fry-ups -- asking which would taste better with the food. It's all aimed at driving people to a website, redvsbrown, where they can vote one way or the other with a chance of winning a year's supply of their favorite sauce. Meanwhile, radio stations Absolute Radio, Magic, Place and Kiss will also broadcast live discussions about the sauces.

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Mar 10, 2015
We Are Social
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