Heinz Ketchup becomes the special sauce in this new Secret Ingredient campaign out of AMV BBDO. The agency has launched a website featuring celeb chef Paul Rankin, who creates some familiar dishes—from Spaghetti Bolognese to Cottage Pie—but makes them extra special with the addition of a "Secret Ingredient," Heinz Ketchup. Visitors are invited to help Rankin with the cooking and can also test out a host of other ketchup-tinged recipes, including a Red Velvet-resembling tomato ketchup cake. To accompany the promotion, the agency has also redesigned the Heinz Ketchup labels with the new moniker "Your Secret Ingredient.
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