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Heinz: Secret Ingredient

It's all about the special sauce.

Editor's Pick

Heinz Ketchup becomes the special sauce in this new Secret Ingredient campaign out of AMV BBDO. The agency has launched a website featuring celeb chef Paul Rankin, who creates some familiar dishes—from Spaghetti Bolognese to Cottage Pie—but makes them extra special with the addition of a "Secret Ingredient," Heinz Ketchup. Visitors are invited to help Rankin with the cooking and can also test out a host of other ketchup-tinged recipes, including a Red Velvet-resembling tomato ketchup cake. To accompany the promotion, the agency has also redesigned the Heinz Ketchup labels with the new moniker "Your Secret Ingredient.

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About

Credits
Date
Oct 14, 2010
Agency:
AMV BBDO London
Client:
Heinz
Copywriter:
Paul Knott
Art Director:
Tim Vance
Agency Planner:
Nicola Davies
TV Producer:
Nick Godden
Director:
Martha Delap
Media Agency:
Vizeum
Social Media Agency:
We are Social
Website Production Company:
unit9
Category
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