Creativity

Heinz's Super Bowl Ad Is a Surreal Weiner Stampede

Surreal Canines Can't Live Without Their Condiments

By Alexandra Jardine. Published on Feb 01, 2016

Editor's Pick

We all know dogs are a winner at the Super Bowl (Budweiser's puppies being in a case in point). But the canine theme in this year's big game spot from Heinz is somewhat surreal -- and it's all the better for it.

The ad, by Miami-based agency David, sees a stampede of dachshunds (aka weiner-dogs) that have somehow become fused with real hot dogs, racing down a grassy hillside to the strains of '70s soft-rock anthem "Without You." Turns out, they're heading straight into the arms of Heinz's "Ketchup Family," the brand's range of condiments, including its ketchup, mustard, BBQ sauce and Sriracha sauce.

The spot builds on David's previous Heinz work, a ridiculous love story between Heinz Ketchup and Heinz Mustard, directed by Jeff Low of Biscuit. The Super Bowl spot, which he also shot, will air in the third quarter, is equally quirky and memorable.

Read more about the campaign over at AdAge.com.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Feb 01, 2016
Agency:
David Miami
Client:
Heinz
Founder & CCO:
Anselmo Ramos
CD/Copywriter:
Russell Dodson
CD/Art Director:
Antony Kalathara
Copywriter:
Juan Pena
Art Director:
Ricardo Casal
Creative Planner:
Paul Ramirez
Head of Global Production:
Veronica Beach
Senior Producer:
Yamaris Leon
Account Director:
Carlos Rangel
Account Supervisor:
Juan Nunez
Managing Director / Head of Account Services:
Paulo Fogaca
Head of Business Affairs:
Ann Marie Turbitt
Production Company:
Biscuit Filmworks
Director:
Jeff Low
Director of Photography:
Dan Holland
Executive Producer:
Colleen O'Donnell
Line Producer:
Kwok Yau
Casting Agent:
Hannah Birkett
Secondary Production Company:
AFS
Secondary Production Contact:
Brin Kushner
Editorial Company:
Cut + Run
Edit House Contact:
Carr Schilling
Editor:
Jay Nelson
Assistant Editor:
Brandon Iben
Post Producer:
Gail Butler
Animation/Graphics:
The Mill
Telecine:
The Mill
Online:
The Mill
Visual Effects Supervisor:
Tim Bird
Record Mix Place:
Eleven Sound
VFX & Design:
The Mill LA
Senior Executive Producer:
Sue Troyan
Executive Producer:
Enca Kaul
Senior Visual Effects Producer:
Kait Boehm
Production Coordinator:
Chris Lewis
Shoot Supervisor:
Tim Bird
Executive Creative Director:
Phil Crowe
Creative Director:
Tim Bird
Creative Director:
John Leonti
2D Lead Artist:
Tim Bird
3D Lead Artist:
Nick Lines
2D Artist:
Peter Hodsman
2D Artist:
Rob Winfield
2D Artist:
Remedy Huynh
2D Artist:
Sarah Marikar
2D Artist:
Anthony Petitti
3D Artist:
Danny Yoon
3D Artist:
Jacob Bergman
3D Artist:
Katie Yancey
3D Artist:
Ruel Smith
3D Artist:
Fabian Elmers
3D Artist:
Monique Espinoza
3D Artist:
Jason Jansky
3D Artist:
Charles Stoniolo
Color:
The Mill
Executive Producer:
Dee Allan
Color Producer:
Natalie Westfield
Production Coordinator of Color:
Evan Bauer
Colorist:
Fergus McCall
Color Assistant:
Elias Nousiopoulos
Color Assistant:
Nate Seymour
Sound Design Company:
Eleven Sound
Executive Producer:
Suzanne Hollingshead
Sound Designer:
Jeff Payne
Song Title:
Without You
Music Company:
We Are Walker
Executive Producer:
Sara Matarazzo
Senior Producer:
Abbey Hickman
Assistant Producer:
Julianne Wilson

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.