Helio: The New Social Etiquette

New communication tools pop up as fast as you can type LOL, BRB or WTF, but with these new devices comes a new era of social decorum today’s hipsters will have to become familiar with. Helio, attempting to carve out their

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New communication tools pop up as fast as you can type LOL, BRB or WTF, but with these new devices comes a new era of social decorum today’s hipsters will have to become familiar with. Helio, attempting to carve out their niche as the leading authority on “now” communication, introduces the New Social Etiquette, a playful, informative handbook offering advice on the constantly evolving social equation. Deutsch, Los Angeles, who created the booklets, reports they've seen them pulled out of the magazines they're riding along with while the magazine lies unbought. Perhaps that's a topic best covered in the New Social Etiquette Part Two.
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About

Credits
Date
Oct 05, 2007
Chief Creative Officer:
Eric Hirshberg
Creative Director:
Karen Costello
Senior Copywriter:
JD Jurentkuff
Senior Art Director:
David Zorn
Client:
Helio
Agency:
Deutsch Los Angeles
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