Creativity

Hellmann's: 1 800 Sandwich

Love is...mayo and two slices.

Published on Feb 17, 2012

Editor's Pick

What's the perfect Valentine's gift for a guy? Following the old adage that the way to a man's heart is through his stomach, Hellmann's launched a Valentine's Day special this week for men that love their mayo. Agency Ogilvy NY created a website, 1-800-Sandwich, where women could order sandwiches for delivery to their man in Manhattan specifically for 14th February, donating $1 from each sandwich to charity. The sandwiches were delivered along with a personal message and a photo of the delivery relayed to the sender.

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About

Credits

Date
Feb 17, 2012
Agency:
Ogilvy New York
Chief Creative Officer:
Steve Simpson
Client:
Hellmann's
Executive Creative Director:
Alison Gragnano
Creative Director:
Debra Fried
Creative Director:
Jacki Leak
Associate CD/Art Director:
Guido Boehm
Art Director:
Silvina Guerreiro
Copywriter:
Lee Seidenberg
Executive Producer:
Lynn Roer

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