Hellmann's 3D Prints Selfies on Burgers in 'Life Hacks' Campaign

U.K. Film Is Part of 'Summer Hacks' Campaign By Ogilvy

Published on Jul 23, 2014

Editor's Pick

A robotic 3D printer arm creates mayonnaise selfies on burgers in this film for Hellmann's, part of a summer campaign the brand has launched in the U.K.. The wider campaign is based on the idea of "life hacks" -- the online trend which sees people think up simple tricks, skills or shortcuts for everyday life. Hellmann's is releasing on its YouTube page bite sized pieces of "summer hacks" throughout July and August. Some of the films demonstrate ideas that can be created with an empty mayonnaise jar; others, like this Burger Selfie film and one featuring a BBQ that dances to a DJ deck, are "hero" films aimed at capturing the feelgood factor of summer and barbeques. Ogilvy & Mather London developed the campaign, led by Andre Laurentino, global executive creative director for Unilever at the agency.

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Jul 23, 2014
Ogilvy & Mather London
Managing Partner:
Mike Litwin
Project Manager:
Ed Ross
Lora Brisland
Andre Laurentino
Creative Director:
Angus George
Creative Director:
Johnny Watters
Art Director:
Chris Chance
Lewis Bish
Creative Technologist:
Navid Gornall

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