Hellmann's: Recipe Receipt -- Best of 2012 IX #5

All those things you can make with mayo.

Published on

Editor's Pick

Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 15, 2012
Agency:
Ogilvy Brazil
CCO:
Anselmo Ramos
Client:
Hellmann's
ECD:
Claudio Lima
ECD:
Fred Saldanha
CD:
Eduardo Marques
CD:
Rubens Filho
CW:
Eduardo Marques
CW:
Rico Lins
CW:
Claudio Lima
AD:
Rafael Rizuto
AD:
Raphael Lucone
AD:
Guilherme Nobrega
Producer:
Juscelino Vieira
Producer:
Mauricio Granado
Producer:
Nana Bittencourt
Project Management:
Paula Santana
Production Company:
Bossa Nova Films
System Company:
Zanthus
Motion Designer:
Guilherme Todorov
Motion Designer:
Tulio Inoe
Sound Production:
Jamute
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age