HelloFlo's Period Starter Kit is Like 'Santa for Your Vagina'

Period Subscription Service Puts a Precocious 'Camp Gyno' Out of Business

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Editor's Pick

We've already told you about Hello Flo, the period subscription service founded by Naama Bloom that sends you a monthly box of all your sanitary supplies right when your period strikes, all tailored to your flow. The brand now introduces a hilarious new web film promoting its period kits as "starter kits," perfect for camp-going young ladies who might need to get these in the mail. The service is promoted via the tale of an upstart young "Camp Gyno," who sets up a little business when she realizes she's the first at camp to get her period. But then, things go awry.

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About

Credits
Date
Jul 29, 2013
Client:
Hello Flo
Creative:
Pete Marquis
Creative:
Jamie McCelland
Category
Latest Creativity News on Ad Age

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