Creativity

HelloFlo's Period Starter Kit is Like 'Santa for Your Vagina'

Period Subscription Service Puts a Precocious 'Camp Gyno' Out of Business

Published on Jul 29, 2013

Editor's Pick

We've already told you about Hello Flo, the period subscription service founded by Naama Bloom that sends you a monthly box of all your sanitary supplies right when your period strikes, all tailored to your flow. The brand now introduces a hilarious new web film promoting its period kits as "starter kits," perfect for camp-going young ladies who might need to get these in the mail. The service is promoted via the tale of an upstart young "Camp Gyno," who sets up a little business when she realizes she's the first at camp to get her period. But then, things go awry.

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About

Credits

Date
Jul 29, 2013
Client:
Hello Flo
Creative:
Pete Marquis
Creative:
Jamie McCelland

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