Creativity

Helly Hansen App Wakes You Up Earlier If It Snows

Outerwear Brand Ensures You Find Fresh Powder

Published on Feb 26, 2014

Editor's Pick

Keen skiers and boarders will appreciate First Tracks, an app developed by outerwear brand Helly Hansen with Swedish agency Formsan & Bodenfors. It's a simple idea -- an alarm clock that wakes you up two hours earlier if it's snowed during the night. So you can get out there and make those first tracks in fresh powder. It's available on iTunes and Android.

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Credits

Date
Feb 26, 2014
Agency:
Forsman & Bodenfors
Art Director:
Karl Risenfors
Client:
Helly Hansen
Copywriter:
Rikke Jacobsen
Designer:
Christoffer Persson
Designer:
Christopher Ek
Agency Producer:
Stefan Thomson
Production Company:
Mad in Sweden
Production Company:
NixonNixon
Post Production:
Pontus Danielsson
Music:
Karl Risenfors

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