Creativity

Help Remedies: Chewtoy

Perchance to..er. Wow.

Published on Mar 24, 2011

Editor's Pick

Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.

Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.

The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.

The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.

A "sandman" will also be handing out hand drawn Help I can’t sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.

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About

Credits

Date
Mar 24, 2011
Agency:
agencytwofifteen San Francisco
Client:
Help Remedies
Executive Creative Director:
Scott Duchon
Executive Creative Director:
John Patroulis
Creative Director:
Paul Caiozzo
Creative Director:
Nathan Frank
Art Director:
Paul Caiozzo
Art Director:
Nathan Frank
Copywriter:
Paul Caiozzo
Copywriter:
Nathan Frank
Director of Integrated Production:
Tom Wright
Production Company:
Lifelong Friendship Society
Director:
Jason Jones
Director of Photography:
Sean Kirby
Executive Producer:
Dan Sormani
Line Producer:
Kim Koby
Production Manager:
Nicole Karczewski
Art Design:
Adam Sober
Art Director:
Kelly McGehee
Editor:
Christjan Jordan
Assistant Editor:
Louise Crane
Editorial:
Arcade Edit
Producer:
Ali Reed
Executive Producer:
Deanne Mehling
VFX/Post:
Lifelong Friendship Society
Creative Director:
Jason Jones
Animator/Compositor:
Sid Seed
Animator/Compositor:
Dan Short
Animator/Compositor:
Jay Kim
Animator/Compositor:
Danny Kamhaji
Post Producer:
Bridgette Spalding
Music:
Human
Mix:
Matt Zipkin

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