Creativity

Help Remedies: Help Dream Recorder App

Perchance to record your dreams

Published on Mar 24, 2011

Editor's Pick

Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.

Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.

The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.

The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.

A "sandman" will also be handing out hand drawn Help I can’t sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.

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About

Credits

Date
Mar 24, 2011
Agency:
agencytwofifteen San Francisco
Client:
Help Remedies
Executive Creative Director:
Scott Duchon
Executive Creative Director:
John Patroulis
Director of Integrated Production:
Tom Wright
Digital Production Company:
We Are Licious
Interactive Creative Director:
Magnus Oliv
Production Management:
Ray Barnes
Development:
Edvin Besic
Development:
Michel Chatten
Animation:
Molly Wengert
Creative Director:
Paul Caiozzo
Art Director:
Phillip Fivel Neesen
Copywriter:
Nathan Frank
Copywriter:
Paul Caiozzo
Illustrator:
Phillip Fivel Neesen

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