Help Remedies: Help Dream Recorder App

Perchance to record your dreams

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Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.

Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.

The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.

The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.

A "sandman" will also be handing out hand drawn Help I can’t sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.

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About

Credits
Date
Mar 24, 2011
Agency:
agencytwofifteen San Francisco
Client:
Help Remedies
Executive Creative Director:
Scott Duchon
Executive Creative Director:
John Patroulis
Director of Integrated Production:
Tom Wright
Digital Production Company:
We Are Licious
Interactive Creative Director:
Magnus Oliv
Production Management:
Ray Barnes
Development:
Edvin Besic
Development:
Michel Chatten
Animation:
Molly Wengert
Creative Director:
Paul Caiozzo
Art Director:
Phillip Fivel Neesen
Copywriter:
Nathan Frank
Copywriter:
Paul Caiozzo
Illustrator:
Phillip Fivel Neesen
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