Creativity

Help Remedies: What's Wrong U.S.

Track America's ailments.

Published on May 15, 2012

Editor's Pick

Help Remedies has launched an interactive website, WhatsWrongUS.com, that uses national sales data for the company's eight products to track minor ailments affecting Americans. For example, it can pinpoint if there's an outbreak of blisters in Massachusetts, or cuts in New York. (Apparently the idea came from scanning the company's sales figures from Target). Alongside the data, there's a series of 'investigative' videos, done with the characteristic quirkiness we've come to expect from the brand, and you can add your own suggestions and solutions to problems such as blisters, headaches and allergies.

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About

Credits

Date
May 15, 2012
Client:
Help Remedies

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