Creativity

Paper Turns Into Razor Blade to Raise Hemophilia Awareness

A page turns into a faux-blade in Swiss print ad

Published on Mar 21, 2013

Editor's Pick

To a hemophiliac, a paper cut is as bad as a razor blade. To raise awareness about how the disease makes the simplest tasks a nightmare, Advico Y&R Zurich and the Swiss Hemophilia Association turned a page in a magazine into a shiny, silver razor blade.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 21, 2013
Agency:
Advico Young & Rubicam
Client:
Hemophilia Association Switzerland
CW:
Patrick Bucher
Art Director:
Oliver Glutz von Blotzheim
Creative Director:
Martin Stulz
Creative Director:
Dominik Oberwiler
Photography:
Felix Streuli

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.