Paper Turns Into Razor Blade to Raise Hemophilia Awareness

A page turns into a faux-blade in Swiss print ad

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Editor's Pick

To a hemophiliac, a paper cut is as bad as a razor blade. To raise awareness about how the disease makes the simplest tasks a nightmare, Advico Y&R Zurich and the Swiss Hemophilia Association turned a page in a magazine into a shiny, silver razor blade.

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Mar 21, 2013
Advico Young & Rubicam
Hemophilia Association Switzerland
Patrick Bucher
Art Director:
Oliver Glutz von Blotzheim
Creative Director:
Martin Stulz
Creative Director:
Dominik Oberwiler
Felix Streuli
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