Creativity

Hendrick's Channels Monty Python in a Quirky Animated Spot

Gin Brand Prides Itself on Eccentric Image Evoking Victoriana

Published on Dec 03, 2014

Editor's Pick

Gin brand Hendrick's channels Monty Python's iconic animation style (originally done by Terry Gilliam) in this online spot. Even the message -- to try "something different" --- echoes the British comedians' "And now for something completely different..." catchphrase.

Production/animation house We Were Monkeys created the intricate animation for agency Quaker City Mercantile, and it fits well with the brand's quirky and eccentric identity, including nods to Victoriana. Running on social channels, it's Hendrick's biggest campaign to date. The brand, which the ad describes as "oddly infused with rose and cucumber," is not as traditional as it looks; owners William Grant & Sons launched it just 16 years ago and it has been handled by Quaker City Mercantile since then.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 03, 2014
Agency:
Quaker City Mercantile
Client:
Hendrick's Gin
Creative Director:
Steven Grasse
Script:
Jerry Stifelman
Production Studio:
WeWereMonkeys
Director:
Mihai Wilson
Director:
Marcella Moser

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.