Creativity

Henerator: Henerator.Se

The Great Pronoun Debate.

Published on Apr 10, 2012

Editor's Pick

So here's what's happening in Sweden. There's an equality debate going on in the Scandinavian country about the use of "he" and "she" (in Swedish) and whether it should be replaced with the gender-neutral "hen," so kids don't feel the pressure to identity as male or female.

Marcus Sjögren from Forsman & Bodenfors, and Philip Westman from BBH L.A. teamed up on this cool side project, the Henerator, which provides a tool to gender-neutralize the Web.

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About

Credits

Date
Apr 10, 2012
Client:
Henerator
Creative:
Marcus Sjogren
Creative:
Philip Westman

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