Creativity

Henkel: Reality Advertising

Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and pro

Published on Aug 09, 2005

Editor's Pick

Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time. "This project was an attractive and entertaining way to provide a 24-hour exposition of the real benefits of the product," says DDB Brasil creative director Sergio Valente. "The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 09, 2005
Technical Director:
Internet DDB (Brazil)
Client:
Henkel
Creative Director:
Sergio Valente
Creative Director:
Wilson Mateos
Creative Director:
Marcos Medeiros
Creative Director:
Fernanda Romano
Art Director:
Cris Santoro
Art Director:
Pedro Gravena
Art Director:
Mauricio Mazzariol
Art Director:
Alexandre dAlbergaria
Copywriter:
Keke Toledo
Director:
Fernanda Romano
Producer:
Heloisa Lima
Producer:
Roberta Padilla
Producer:
Renata Oliveira
Producer:
Sandra Zimb
Producer:
Helena Bordon
Agency:
DDB Brazil

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.