Henkel: Reality Advertising

Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and pro

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Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time. "This project was an attractive and entertaining way to provide a 24-hour exposition of the real benefits of the product," says DDB Brasil creative director Sergio Valente. "The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever."
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About

Credits
Date
Aug 09, 2005
Technical Director:
Internet DDB (Brazil)
Client:
Henkel
Creative Director:
Sergio Valente
Creative Director:
Wilson Mateos
Creative Director:
Marcos Medeiros
Creative Director:
Fernanda Romano
Art Director:
Cris Santoro
Art Director:
Pedro Gravena
Art Director:
Mauricio Mazzariol
Art Director:
Alexandre dAlbergaria
Copywriter:
Keke Toledo
Director:
Fernanda Romano
Producer:
Heloisa Lima
Producer:
Roberta Padilla
Producer:
Renata Oliveira
Producer:
Sandra Zimb
Producer:
Helena Bordon
Agency:
DDB Brazil
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