Creativity

Henkel: Sumo Smash

Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlers—but Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality

Published on Jun 29, 2006

Editor's Pick

Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlers—but Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality adhesive products joined forces with DDB/Chicago to create the "Sumo Smash" microsite, home to a mawashi-load of videos with names like "Ruptured Organ" and "Strummin' Bumpkin," each depicting the unchecked aggressions of two dudes in creepy full-body Sumo suits toward a variety of unsuspecting objects.

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About

Credits

Date
Jun 29, 2006
Director:
Brian Lee Hughes
Executive Producer:
James Davis
Creative Director:
Steve Bougdanos
Art Director:
Steve Haak
Agency Producer:
Sloan Schroeder
Visual Designer:
Nick Terzich
Editor:
Jan Maitland
Chief Creative Officer:
Michael Folino
Group Creative Director:
Barry Burdiak
Copywriter:
Kitty Schulz
Director of Branded Content:
David Rolfe
Director of Photography:
Tico Poulakakis
Agency:
DDB Brazil
Music/Sound Design:
Human Human
Editorial Company:
Optimus
Production Company:
Reginald Pike
Client:
Henkel

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