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Henkel: Sumo Smash

Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlersâ€"but Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality

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Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlersâ€"but Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality adhesive products joined forces with DDB/Chicago to create the "Sumo Smash" microsite, home to a mawashi-load of videos with names like "Ruptured Organ" and "Strummin' Bumpkin," each depicting the unchecked aggressions of two dudes in creepy full-body Sumo suits toward a variety of unsuspecting objects.
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About

Credits
Date
Jun 29, 2006
Director:
Brian Lee Hughes
Executive Producer:
James Davis
Creative Director:
Steve Bougdanos
Art Director:
Steve Haak
Agency Producer:
Sloan Schroeder
Visual Designer:
Nick Terzich
Editor:
Jan Maitland
Chief Creative Officer:
Michael Folino
Group Creative Director:
Barry Burdiak
Copywriter:
Kitty Schulz
Director of Branded Content:
David Rolfe
Director of Photography:
Tico Poulakakis
Agency:
DDB Brazil
Music/Sound Design:
Human Human
Editorial Company:
Optimus
Production Company:
Reginald Pike
Client:
Henkel
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