Creativity

Henkel: Super Bond

Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and pro

Published on May 18, 2006

Editor's Pick

Talk about a marketing message that sticks. To tout the potency of Henkel's Super Bonder instant glue, DDB Brasil demonstrated the product in action by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time. "This project was an attractive and entertaining way to provide a 24-hour exposition of the real benefits of the product," says DDB Brasil creative director Sergio Valente. "The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever."

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Credits

Date
May 18, 2006
Agency:
DDB Brazil
Technical Director:
Marcelo Valverde
Technical Director:
Mauricio Massaia
Designer:
Theo Siqueira
Copywriter:
Keke Toledo
Art Director:
Alexandre dAlbergaria
Art Director:
Mauricio Mazzariol
Art Director:
Pedro Gravena
Art Director:
Cris Santoro
Creative Director:
Fernanda Romano
Creative Director:
Sergio Valente
Client:
Henkel

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