Hennessy Recreates the Journeys of Iconic Swiss Explorers in an Epic 'Wild Rabbit'

Somesuch's Daniel Wolfe Directs Story of the Piccards as a Visual Treat

By Alexandra Jardine. Published on Apr 15, 2016

Editor's Pick

Pioneering Swiss family the Piccards is the latest subject of Hennessy's Wild Rabbit campaign from Droga5, in a sweepingly cinematic spot that once again illustrates the brand's metaphor for the relentless pursuit of achievement.

Narrated by rapper Nas (who was the subject of Hennessy's previous ad) and beautifully filmed by Daniel Wolfe of Somesuch, the spot tells how in 1931 Auguste Piccard became the first explorer to reach the stratosphere. In 1960, his son Jacques became the first man to reach the deepest point of the ocean. The ad -- which is out in 60, 30 and 15 second versions -- charts the journeys of both men, capturing their grit and determination as well as the awesome power of nature.

It's gripping stuff, and a visual treat worthy of a Hollywood epic: photography specialist Chris Parks, whose oeuvre includes "Tree of Life" and "Gravity," was involved in the meticulous filmmaking process.

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Apr 15, 2016
Droga5 New York
Daniel Wolfe
Production Company:
Executive Producer:
Tim Nash
Executive Producer:
Sally Campbell
Production Company:
Anonymous Content
Executive Producer:
Eric Stern
Lee Groombridge
Tom Townend
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Alexander Nowak
Creative Director:
Felix Richter
Phil Hadad
Art Director:
Marybeth Ledesma
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
David Cardinali
Associate Broadcast Producer:
Sam Marx
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Elaine Purcell
Senior Strategist:
Danielle Travers
Senior Strategist:
Zack Cohn
Senior Communications Strategist:
Delphine McKinley
Executive Group Director:
Steven Panariello
Account Director:
Patrick Rowley
Account Supervisor:
Kendra Schaaf
Associate Account Manager:
Rebecca Warren
Project Manager:
Dean Farella
CMO & EVP of Brands USA:
Rodney Williams
SVP Strategic Marketing:
William Paretti
Brand Director:
Allison Varone
Int. Marketing and Communications Director:
Thomas Moradpour
Production Co.:
Somesuch/Anonymous Content
Daniel Wolfe
Executive Producer, Managing Director:
Eric Stern
Executive Producer:
SueEllen Clair
Founding Partner (Somesuch):
Tim Nash
Founding Partner (Somesuch):
Sally Campbell
Director of Photography:
Tom Townend
Special Photography:
Chris Parks
Tom Lindsay
Assistant Editor:
Julie Walsh
Assistant Editor:
Magda Plugowska
Assistant Editor:
Elise Butt
Executive Producer (Cosmo Street):
Maura Woodward
Anne Lai
Post Production:
The Mill
Senior Executive Producer, Head of Production:
Sean Costello
Senior Producer:
Nirad 'Bugs' Russell
Shoot Supervisor:
Jasper Kidd
Shoot Supervisor:
Eric Pascarelli
Creative Director, 2D Lead, Joint Head of Production:
Gavin Wellsman
3D Creative Director:
Jasper Kidd
Andre Vidal
Ben Kwok
Heather Kennedy
3D Team:
Jimmy Gass
3D Team:
Laurent Giaume
3D Team:
Katie Schiffer
3D Team:
Joji Tsuruga
3D Team:
Paul Liaw
3D Team:
Greg Gangemi
3D Team:
Edward Hassan
Matte Painting:
Cedric Menard
Sally Reynolds
Music Company:
Woodwork Music
Phil Kay
Sound Design:
Q Deparment
Sound Designer/Creative Director:
Drazen Bosnjak
Sound Designer:
Jean Baptiste
Sound Designer:
Saint Pol
Executive Producer:
Zack Rice
Guin Frehling
Sound Mixing:
Sound Lounge
Partner / Engineer:
Tom Jucarrone
Rob Sayers

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