A Dad Communicates Via Hershey's Kisses in Brand's Touching Father's Day Ad

Brand's Second Ad to Explore Father-Daughter Relationships

Published on

Editor's Pick

Earlier this year, Hershey's released a touching father-daughter commercial in which a girl goes all out to spend time with her Dad. Father-daughter relationships are also the subject of a new Father's Day social media ad from the brand, featuring a real-life dad who, since his daughter was small, has hidden Hershey's Kisses all over their house for her, just to make her feel loved.

"We speak through chocolate," says the daughter, who now surprises him with some Hershey's Kisses of his own. Created by UM Studios, it's a simple film about small, rather than grand, gestures, but that makes it genuinely sweet.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 14, 2016
UM Studios
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age