Put Your Own Face on A Bus Shelter Chocolate Ad

Scharffen Berger Appeals to Generation Selfie With Poster Campaign

Published on Aug 13, 2014

Editor's Pick

Hershey-owned chocolate brand Scharffen Berger appeals to generation selfie in this campaign that allows people in bus shelters to upload their own faces onto posters. All they need to do is take a selfie and post it to Instagram with the hashtag #wonderfullycomplicated. After they've chosen from three different types of chocolate and "personality notes," they can star in their very own personalized chocolate ad (and of course, take a photo of that too, and share it). The campaign is by Camp + King.

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Aug 11, 2014
Camp + King
Chief Creative Officer:
Roger Camp
Creative Director:
Rikesh Lal
Associate Creative Director:
Justin Hargraves
Associate Creative Director:
Casey Brewer
Dani Saputo
Chelsea Nobbs
Alex Farnum
Print Producer:
Amy Guzman
Director of Content Production:
David Verhoef
Director of Digital Production:
Dora Lee
Production Company:
Executive Producer:
Alessandro Pula
Project Manager:
Sandra Popescu
Technical Lead:
Paul Lavery
Back-End Developer:
Krzysztof Kosz
Front-End Developer:
Peter Altamirano

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