Creativity

Belgium Plays Korea Today-- Hope Their Stadium's Bigger than This One

Herta Foods and BBDO Belgium Has Soccer Fans Face off with a Legend

Published on Jun 26, 2014

Editor's Pick

With Belgium playing against the Republic of Korea at 4 pm today, Herta Foods premiered this spot just in time to get Belgian World Cup fans pumped for the match. The Nestle-owned brand may be better known for its frankfurters, but soccer-mania presents a good peg to launch Knacki Football-- its new limited distribution meatball snack.

Passersby in Antwerp Central train station were introduced to a seemingly ordinary vending machine, dispensing free samples. Pressing a button brought them face to face with retired Belgian soccer hero Leo Van Der Elst and the opportunity to face off for free eats in a teenie tiny soccer stadium.

Gaming company Plug N Play produced the Football Machine.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

Credits

Date
Jun 25, 2014
Agency:
BBDO - Belgium
Client:
Herta
Creative Director:
Sebastien De Valck
Creative Directive/Co-composer:
Arnaud Pitz
Art Director:
Frederic Zouag
Copywriter:
Nicolas Gaspart
Digital Strategic Planner:
Jan Van Brakel
Designer:
Virginie Delaleu
Director:
Jaspers Stoefs
Director:
Stijn Van Den Bossche
Producer:
Filip Van Vangeffelen
Production Agency:
Made in Brussels
Vending Machine Production:
Plug n Play

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.