Belgium Plays Korea Today-- Hope Their Stadium's Bigger than This One

Herta Foods and BBDO Belgium Has Soccer Fans Face off with a Legend

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With Belgium playing against the Republic of Korea at 4 pm today, Herta Foods premiered this spot just in time to get Belgian World Cup fans pumped for the match. The Nestle-owned brand may be better known for its frankfurters, but soccer-mania presents a good peg to launch Knacki Football-- its new limited distribution meatball snack.

Passersby in Antwerp Central train station were introduced to a seemingly ordinary vending machine, dispensing free samples. Pressing a button brought them face to face with retired Belgian soccer hero Leo Van Der Elst and the opportunity to face off for free eats in a teenie tiny soccer stadium.

Gaming company Plug N Play produced the Football Machine.

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For its limited edition of Knacki Football, Herta created a vending machine. But passersby where suddenly surprised by a Belgian football player.
Jun 25, 2014
BBDO - Belgium
Creative Director:
Sebastien De Valck
Creative Directive/Co-composer:
Arnaud Pitz
Art Director:
Frederic Zouag
Nicolas Gaspart
Digital Strategic Planner:
Jan Van Brakel
Virginie Delaleu
Jaspers Stoefs
Stijn Van Den Bossche
Filip Van Vangeffelen
Production Agency:
Made in Brussels
Vending Machine Production:
Plug n Play
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