Parents Say Farewell to Their Son and a Whole Lot More in Funny Hertz Ad

Spot From Adam&Eve/DDB London Has a Fresh Take on Familiar Story

Published on

Editor's Pick

This British ad for Hertz starts out like your typical commercial tear-jerker. A mom and dad help their son pack up the last of his things in a moving van and say a teary farewell as he departs to start a life of his own.

But when they go back inside to brood over a "cuppa," they discover their home is not as it used to be, and every prized possession -- the tea kettle, the coat rack, the satellite dish, the family pet and even the plant grow bags -- is now gone too.

The tag explains: "You can take everything with Hertz Van Rental. Sorry."

The online ad was created out of Adam & Eve/DDB London and directed by Smuggler's Guy Shelmerdine.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 20, 2015
Agency:
Adam & Eve/DDB London
Client:
Hertz
Director:
Guy Shelmerdine
Production Company:
Smuggler
Agency Producer:
Richard Adkins
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Matt Woolner
Creative Director:
Steve Wioland
Copywriter:
Frances Leach
Art Director:
Christopher Bowsher
DOP:
Rob Hardy
Production Company:
Smuggler
Producer:
Molly Pope
Executive Producer:
Chris Barrett
Executive Producer:
Fergus Brown
Editor:
Andy McGraw-Stitch
Post-Production Company:
MPC-LA
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age