Hertz: Give the Dog a Bone

Direct marketing, doggie style.

Published on Sep 26, 2011

Editor's Pick

To announce that Hertz cars now have dog-cages, Pool Stockholm decided to market the idea directly to the dogs. They hid bones in spots where dogs would find them, and attached information about the dog cages, along with a number owners could call to make a booking. It's another clever idea to reach dog owners through the pets themselves, like this past dog food effort out of Germany.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 26, 2011
Pool Stockholm
Art Director:
Philip Arvidson
Jenny ...berg Hüttner
Final Art:
Emma Sandler
Production Manager:
Patricia Weigle
Jens Duvsjö

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.