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Hertz: Give the Dog a Bone

Direct marketing, doggie style.

Editor's Pick

To announce that Hertz cars now have dog-cages, Pool Stockholm decided to market the idea directly to the dogs. They hid bones in spots where dogs would find them, and attached information about the dog cages, along with a number owners could call to make a booking. It's another clever idea to reach dog owners through the pets themselves, like this past dog food effort out of Germany.

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About

Credits
Date
Sep 26, 2011
Agency:
Pool Stockholm
Art Director:
Philip Arvidson
Client:
Hertz
Copywriter:
Jenny √...berg H√ľttner
Final Art:
Emma Sandler
Production Manager:
Patricia Weigle
Music:
Jens Duvsjö
Category
Latest Creativity News on Ad Age

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