Creativity

Hertz: Traveling at the Speed of Hertz

Rental cars get personal.

Published on Mar 21, 2012

Editor's Pick

Designer Christopher Gray (via Studio AKA and production company Blacklist) who created minimalist designs for a new TV and print campaign for Hertz. The print ads and TV spots, by DDB New York, focus on the connection between arriving at an airport and picking up your car, in particular a new service that sends you a text message from 'your car' when your flight lands. The spot, directed by Grant Orchard, centers on a businessman who receives the personal text and gets all embarrassed.

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About

Credits

Date
Mar 21, 2012
Agency:
DDB New York
CCO:
Matt Eastwood
Client:
Hertz
AD/CD:
Sonya Grewal
Head of Production:
Ed Zazzera
Copywriter/GCD:
Pat Carella
Exec. Producer:
Teri Altman
Sound Design & Music:
Q Department
Production Company:
Blacklist
Production Company:
Studio AKA
Designer:
Christopher Gray
Director:
Grant Orchard

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