Creativity

Giant Ball Roams Music Festival Crowd Taking Photos

HP and Almap BBDO transmitted images live to the stage and Facebook

Published on Mar 27, 2013

Editor's Pick

HP and Almap BBDO created an interactive experience last year during Sao Paolo's biggest music festival, Planeta Terra 2012, using a giant ball that roamed the crowed taking photos. The HP Photoball was equipped with a Wi-Fi antenna and a HD camera. The images it captured were transmitted in real time to the stage, HP's Facebook fan page, and to over three million viewers via live online broadcast. The strategy was to introduce HP's new positioning, "Making Memories Last".

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About

Credits

Date
Mar 27, 2013
Agency:
Almap BBDO
Client:
Hewlett Packard
Executive Creative Director:
Marcello Serpa
Executive Creative Director:
Luis Sanches
Creative Director:
Marcos Medeiros
Creative Director:
Andre Kassu
Art Director:
Guiga Giacomo
Art Director:
Marcos Kotlhar
Copywriter:
Ricardo Wolff

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