To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Giant Ball Roams Music Festival Crowd Taking Photos

HP and Almap BBDO transmitted images live to the stage and Facebook

Editor's Pick

HP and Almap BBDO created an interactive experience last year during Sao Paolo's biggest music festival, Planeta Terra 2012, using a giant ball that roamed the crowed taking photos. The HP Photoball was equipped with a Wi-Fi antenna and a HD camera. The images it captured were transmitted in real time to the stage, HP's Facebook fan page, and to over three million viewers via live online broadcast. The strategy was to introduce HP's new positioning, "Making Memories Last".

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 27, 2013
Agency:
Almap BBDO
Client:
Hewlett Packard
Executive Creative Director:
Marcello Serpa
Executive Creative Director:
Luis Sanches
Creative Director:
Marcos Medeiros
Creative Director:
Andre Kassu
Art Director:
Guiga Giacomo
Art Director:
Marcos Kotlhar
Copywriter:
Ricardo Wolff
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age